Professional Education for Rental Entrepreneurs

Developed by industry veteran Larry Kaye, this comprehensive curriculum covers the lifecycle of a rental business. The 4-part series combine strategies and insights from a 45-year career in the rental industry.

Through these engaging video lessons, you'll gain the knowledge and skills needed to grow your business and avoid costly mistakes while developing a sustainable business model.

Passing the Baton

A comprehensive training program incorporating over 40 years of rental industry experience. The program is designed to guide you through the details of getting the foundation of your business set correctly so as growth opportunities come your way, you are prepared to take advantage of them.

$395.00 USD

From the Ground Up - Business Insights for Rental Professionals

Personalized coaching session for the rental entrepreneur that doesn't like to waste time or money. Mr. Kaye has over 45 years of experience in the industry and has skills and experience in all aspects of starting, growing and selling a rental business.

$200.00 USD

Step-by-step frameworks for optimizing your business model, fleet mix, and operational processes.

Proven financial strategies for maximizing ROI, securing growth capital, and managing cash flow

Insider tips and case studies from successful rental businesses across the globe

Passing the Baton – The Curriculum

A comprehensive study covering the lifecycle of an independent rental company.

Lessons learned from a true “student of the game” with experience in multiple start-ups, growth cycles and being acquired by two different national rental companies.

The curriculum has not only been shaped by successes, but also personal business failure during the last recession.

Kaye began his rental industry teaching experience authoring and presenting the first CAT Rental College Program in 1996. Since then, he has written Operations Manuals for clients as well as an industry recognized Rental Management Certification program for AED.

Companies That Will Benefit the Most

IRC’s – Independent Rental Companies
In business < 10 years
Start-up rental companies
Companies that have lost vision
Companies struggling with cash-flow
Companies with low profitability
Companies experiencing low growth
Ancillary companies to the Rental Industry – software / insurance / lenders

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Power up your equipment rental game now. Learn from the industry's most experienced equipment rental professional!